Mary wells advertising biography book

          The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a..

          Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines.

        1. Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines.
        2. A personal portrait of American advertising from the s through the s follows the career of the legendary advertising executive, describing some of.
        3. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a.
        4. This memoir tells the story of how she rose from a copywriter for advertising in the bargain basement of McKelvey's department store in Youngstown, Ohio to.
        5. She writes about leaving Doyle Dane Bernbach (for seven years her Heaven on earth) for a new ad company, and how she made it her own, producing the simple and.

          6. A Big Life In Advertising

          Chapter One

          I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked dresses from Saks and for an apartment larger than I could afford -- but then I met Bill Bernbach and he made a serious woman out of me.

          In the fifties in New York if you talked about "Bill" you meant Bill Bernbach. He was the talk of the town because he was creating a revolution in the advertising business, which was a glamorous business at the time. He challenged all the big advertising agencies that had become important since World War II, saying they had killed advertising, ads had become dishonest, boring, insulting, even insane.

          Through the pages of this inspiring biographical account, readers gain insights into how Lawrence pioneered revolutionary new advertising.

          Worse, they didn't sell anything to anybody. The big agencies defended themselves; they said they made advertising scientifically, with sophisticated research. But Bill said either they were liars or they were stupid; their pitiful research reduced advertising to, basi